Oh, you also need video and audio quality analytics? ABC's got an appliance for that, too, for an additional $ABC. Want to add video recording? You'll want the ABC Recording Appliance, but if you're still on XYZ Video Conference Server 1000 2.1.-2.8, make sure you get ABC Recording Appliance 1.1-2.6. 'Would you prefer XYZ Video Conference Server 500 or XYZ Video Conference Server 800? We just launched version 5.0, and our teams are working hard to make sure it works with our company’s completely different internet-first video conferencing product in case your company already uses that.

Similarly maze-like licensing and pricing structures.

A maze of possible product configuration options with complicated naming and versioning conventions.

Complex, drawn out sales cycles with lots of ifs, buts, and what-have-yous.

Ecosystems of integration partners equipped with the skills and infrastructure to manage inventory, and install, configure, and maintain expensive video conferencing machines and A/V equipment.

Front-end software that presents all of it to every meeting participant with low-enough latency that people sitting in video-enabled conference rooms around the planet can have a coherent conversation.

Back-end software that runs the servers and integrates the output from those cameras and microphones in near-real time into multiple videos with synchronized audio….

Hardware and software interfaces for cameras and microphones from a variety of brands.

On-premise servers with hardware specs optimized to process and render multiple video and audio feeds….

Until a little over 10 year ago, the story of high-fidelity video conferencing for businesses had been handful of sophisticated, expensive video conferencing products from traditional enterprise software vendors. What will you create? High Fidelity Video Conferencing: Where Only Giants Dared to Roam

This is a story of how the source of value in video conferencing shifts from “who has the expertise necessary to scale this tech?” to “who builds the most original, interesting, and valuable real time apps and experiences around it?”

Signalwire video api